Operating under Yıldızlar Yatırım Holding, İGSAŞ brought together its regional dealers at a meeting held in Tekirdağ under the theme “A Fertile Future Ahead.” During the event, the company shared its vision and goals, while also introducing İGSAŞ Connect, the first end-to-end B2B mobile application in the fertilizer industry designed to digitalize dealer business processes.
As one of the leading brands in Turkey’s fertilizer industry, İGSAŞ contributes to the sustainable future of agriculture. At the regional dealer meeting held on October 16 in Tekirdağ, İGSAŞ hosted business partners from Istanbul, Edirne, Tekirdağ, and Kırklareli. Under the theme “A Fertile Future Ahead,” the company shared its vision, growth strategies, sustainable agriculture goals, and digital transformation initiatives. In addition, the launch of the new platform İGSAŞ Connect—developed to digitalize dealer workflows—was announced.
“With İGSAŞ Connect, we will streamline our dealers’ business processes”
İGSAŞ General Manager İlkay Ünal stated, “At İGSAŞ, we work to build tomorrow’s abundance today. In line with this vision, we continue to expand our product portfolio with innovative solutions that increase soil productivity. Now, we are carrying this approach into the digital sphere by launching İGSAŞ Connect, a platform that simplifies our dealers’ operations. Through the application, our dealers can manage all processes—from ordering to payment, stock tracking to campaign notifications—quickly and securely from a single platform. With İGSAŞ Connect, we not only increase operational efficiency but also build a data-driven business model.”
The first end-to-end B2B application in the fertilizer sector: İGSAŞ Connect
With its launch, İGSAŞ Connect enables dealers to manage orders, stock tracking, payments, and campaign processes via a single platform. As the first end-to-end B2B mobile application in the fertilizer sector, İGSAŞ Connect integrates with Salesforce, instantly recording all transactions and feedback on customer cards, ensuring fast and effective response to dealer requests. The application allows users to operate anytime and anywhere, delivering real-time announcements and notifications for uninterrupted communication.
