Operating under Yıldızlar Yatırım Holding, İGSAŞ presented its innovative solutions that enhance agricultural efficiency, optimize resource usage, and support sustainable production at the 24th Growtech Fair. In addition to value-added products such as Auto Grade Urea and TerraForte, İGSAŞ also introduced its digital applications — İGSAŞ Connect and the renewed Farmer Mobile App — attracting great interest from industry professionals, particularly with the AI assistant “Filiz” integrated into the platform.
A subsidiary of Yıldızlar Yatırım Holding and one of the leading companies in Turkey's fertilizer industry, İGSAŞ showcased its forward-looking products and digital innovations at Growtech, the world’s largest greenhouse technologies fair, held in Antalya on November 18–21. At the event, the company brought together industry professionals with Auto Grade Urea, TerraForte, as well as İGSAŞ Connect and the renewed Farmer Mobile Application.
“Protecting soil fertility and supporting food security is our responsibility”
Highlighting the importance of Growtech as a key meeting point for the future of agriculture, İGSAŞ CEO İlkay Ünal said:
“As İGSAŞ, we continue to invest decisively to lead the development of sustainable agriculture in Turkey. As emphasized in the World Economic Forum’s Global Risks Report 2025, water stress, soil infertility and natural resource scarcity are among the most critical risks of the coming decade. We consider protecting soil fertility and supporting food security as our primary responsibility. In our R&D center, we develop projects that increase the efficiency and sustainability of agricultural production. Additionally, with investments focused on water recovery, energy efficiency, and low-carbon production, we aim to reduce our environmental impact. Growtech is a valuable platform for sharing this vision and shaping the future of agriculture together with the industry.”
“Our value-added products support soil productivity”
Ertuğrul Aktaş, İGSAŞ Marketing and Customer Experience Director, stated:
“At Growtech this year, we offered our farmers and partners solutions that truly demonstrate the digital future of agriculture. While value-added products such as Auto Grade Urea and TerraForte support soil productivity, İGSAŞ Connect and the renewed Farmer Mobile Application digitalize the entire customer experience end-to-end. Our goal is to increase farmers’ production power and contribute to sustainability.”
Auto Grade Urea, introduced by İGSAŞ at the fair, stands out as Turkey’s first biopolymer-coated automotive-grade urea. Fully compatible with AdBlue production and manufactured using advanced coating technology, the product reduces caking and dusting by 62.7% while increasing granule strength by 26.9%. With these advantages, it offers a versatile innovation for the agriculture, industrial, and automotive sectors.
TerraForte, a premium fertilizer produced from high-quality raw materials, can be used throughout all stages of plant growth — from root development to maturation and harvesting.
İGSAŞ Connect, the first of its kind in the fertilizer industry, enables dealers to manage their order and post-order processes end-to-end. Through the application, dealers can place orders with a single click anytime and anywhere, access invoices instantly, and make payments easily. With Salesforce integration, dealer operations and feedback are simultaneously recorded in the customer profile, providing an activity-based historical data infrastructure and enabling accurate analysis of customer needs.
The renewed Farmer Mobile Application contributes to sustainability by preventing water waste and increasing yield through AI-assisted “smart irrigation” and “smart fertilization” analyses based on data-driven insights. The Filiz AI Assistant, integrated into the platform, allows farmers to monitor the health status of their fields via satellite-supported tracking. This enables early detection of problems and rapid response. The “Ask an Expert Live” module also provides real-time consultancy support to farmers.
