Operating under Yıldızlar Yatırım Holding, İGSAŞ is breaking new ground in the fertilizer industry by digitalizing all dealer business processes through its new mobile application, İGSAŞ Connect. The application enhances speed, accessibility, and efficiency in dealer operations, while elevating the customer experience to a new level.
As one of Turkey’s leading companies in the fertilizer sector and a subsidiary of Yıldızlar Yatırım Holding, İGSAŞ launched the İGSAŞ Connect mobile application to increase operational efficiency and strengthen digital customer experience. The platform digitalizes all dealer processes—from order to shipment, from payment to campaign monitoring—and enables them to be managed through a single interface.
With İGSAŞ Connect, the first application of its kind in the fertilizer sector, dealers can place orders anytime and anywhere with just one tap, instantly access invoices, and make payments easily. They can also follow all campaigns, notifications, and announcements in real time through the app. By eliminating manual procedures, İGSAŞ Connect improves operational efficiency while offering instant financial risk monitoring, digital contract management, and personalized notifications—taking dealer experience to the next level.
Stating that digitalization is not only a technological necessity but also a strategic investment to strengthen dealer and customer experience, İGSAŞ General Manager İlkay Ünal said:
“İGSAŞ Connect is a reflection of this vision. With the application, we make all dealer operations more transparent, faster, and more accessible. Through this platform, we are not only improving operational efficiency but also redefining our collaboration with our business partners. In the upcoming period, we will continue to invest in innovative solutions that enhance dealer and customer experience.”
Emphasizing that they develop data-driven and agile solutions to continuously improve customer experience, İGSAŞ Marketing and Customer Experience Director Ertuğrul Aktaş added:
“İGSAŞ Connect was created as a concrete result of these efforts. By digitalizing dealer processes, we strengthened both engagement and accessibility. Additionally, thanks to Salesforce integration, we instantly process all transactions and feedback onto customer records. This system allows us to archive historical data on an activity basis and better analyze customer needs—enabling us to develop faster and more accurate solutions.”
